Revenue for Impact was built to solve a simple problem: too many organisations are doing meaningful work - but relying on fragile funding models.
Serena founded Revenue for Impact to address a persistent gap in the sector: the distance between high-level strategy and what teams can realistically implement. Her work focuses on helping organisations move beyond short-term fundraising cycles towards more structured, sustainable income - with a clear path from idea to execution.
She brings nearly two decades of international leadership experience across the not-for-profit, climate finance, and innovation sectors. Throughout her career, she has worked at the intersection of strategy, funding, and delivery - supporting organisations to grow while navigating complex constraints, stakeholder environments, and funding pressures.
She is also the founder of Business for Change - her broader venture focused on how AI can be used as a true strategic partner in building and growing modern businesses. Through this work, Serena develops new approaches to thinking, decision-making, and execution that go beyond traditional consulting models - treating AI not as a tool, but as a genuine co-pilot in building something that matters.
Revenue for Impact is where these approaches are carefully adapted to the realities of the mission-driven world - combining deep sector experience with practical, AI-supported execution.
Her work is grounded, structured, and outcome-focused - helping organisations build income they can actually rely on, without losing sight of what they exist to do.
Each engagement combines tailored support with proven frameworks and tools, ensuring practical progress rather than theoretical outputs.
The Revenue for Impact approach is grounded in real-world sector experience - not theoretical frameworks.
Senior leadership roles across the not-for-profit, climate finance, innovation, and impact investment sectors in the UK and internationally.
Extensive hands-on experience designing and implementing earned income strategies for mission-driven organisations of all sizes.
Founder of Business for Change - building new approaches to how AI can act as a true strategic partner in growing modern businesses.
Deep knowledge of the board dynamics, ethical constraints, and operational realities that shape how charities and social enterprises can grow.
We believe that AI is not a replacement for human judgement - but a powerful partner in thinking, decision-making, and execution.
Used well, it allows smaller teams to operate with greater clarity, speed, and confidence - without adding complexity.
“The organisations that will thrive in the next decade are not the ones with the best funding relationships - but the ones building income they actually control.”
Every engagement we take on is built on this principle. We are not here to write reports. We are here to help you build something real - a new income stream, a stronger level of financial resilience, and a clearer sense of what is possible for your organisation.
Our approach combines structured strategic thinking with practical, AI-supported execution - helping you move from ideas to action in a way that is both grounded and achievable.
Revenue for Impact is a specialised initiative from Business for Change - focused on helping charities and social enterprises build independent revenue streams using AI-enabled strategy.
Business for Change is Serena’s broader venture exploring how AI can act as a strategic partner in building and growing modern businesses. Revenue for Impact is where that thinking is applied directly to the realities of the mission-driven world - combining deep sector experience with practical, AI-supported execution frameworks.
The two ventures are operationally unified and strategically connected - sharing the same commitment to structured, outcome-focused work that goes beyond traditional consulting models.
Start with the free Readiness Scorecard to see where your organisation stands - or explore our programmes to find the right level of support.